Bio
After graduating from The Cooper Union for the Advancement of Science and Art, Ed Baumgarten joined the ranks of young advertising professionals. After a few years at Grey Advertising in New York, he began to focus on the sales promotion and collateral portion of the business. It was then he began to discover and work on editorial design as well. For the next decade, he worked in both sectors, eventually going freelance under the company name of Nexxus Design. As his work progressed, trade show exhibit design became an important aspect of his professional capabilities.
As principal of Nexxus Design, Ed has extensive experience in creative development, client contact and presentations, art, copy and photo supervision, and 4/c commercial printing, as well as the current computer applications (Adobe Creative Cloud). And since Nexxus is a one-man shop, he's also been responsible for management functions including account servicing, budgeting, and defining project specifications. Ed's design skills are usually print media-based, however he's also done exhibit booth design and some web information architecture*.
Ed has been teaching at Parsons School of Design (The New School) here in New York in the Communication Design and Design & Technology departments since 1990. References are available upon request.
Work History
Nexxus Design Company (New York)
Principal/Art Director/Designer; Collateral advertising, corporate communications, editorial, and trade show exhibit design
Beaumont-Bennett (New York)
Creative Director/Art Director; Sales promotion and collateral advertising
Ziff-Davis Publishing (New York)
Graphic Designer; Consumer and trade computer magazines
Grey Advertising (New York)
Art Director; National and collateral advertising
Projects
Types of projects include: collateral advertising, brochures, catalogs, corporate communications, editorial design, event graphics and trade show displays. Additional freelance experience includes: all types of print media including advertorials, logo design, promotions, website development, and marketing presentations.
Clients & Industries
Current and past client list includes: AT&T, Axis Models, Bank of New York, BFGoodrich, Bloomberg, Canon USA, DaimlerChrysler, Dassault Falcon Jet, Hershey, IBM, L’Oréal, Microsoft, Motorola, Nestle-Purina, Panasonic, RJReynolds/Nabisco, Time-Warner, USA Today, Champion Building Products, Club Med, Columbia University, Congoleum Flooring, Cracker Jack, General Mills Restaurants, Gordon’s Gin, Izod Lacoste, U.S. Business Press.
* Websites include: axismodels.com, gothamkennels.com, nexxusdesign.com